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Data-Driven Decisions: Landing Page A/B Testing Strategies

Data-Driven Decisions: Landing Page A/B Testing Strategies

by Digitsbits | Aug 9, 2023 | Digital Marketing

388 Views “A/B testing (also known as bucket testing, split-run testing, or split testing) is a user experience research methodology. A/B tests consist of a randomized experiment that usually involves two variants (A and B), although the concept can be also...

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