How to Master Website Localization in Just 7 Easy Steps

by | Jun 10, 2024 | Web Development


Website localization is all about making your site fit the language, culture, and tech needs of a specific market. It’s more than just translating words; it’s about ensuring everything on your site connects with local users.

Why is website localization important for global businesses?

  • Expands Reach: Localizing your website lets you connect with a bigger audience. This can help you tap into new markets and grow your global footprint.
  • Builds Credibility: A localized website shows you care about and understand local culture, building trust and credibility.
  • Improves Engagement: People are more likely to engage with content in their own language that fits their cultural context.
  • Enhances SEO: Localized websites rank better on local search engines, boosting your visibility.

Following the best practices in website localization can help you create a smooth experience for users around the world. This guide breaks down the steps to make website localization easier for you.

1. Internationalization from the Start

Internationalization means designing your site so it can easily be adapted for different languages and regions without needing a big redesign. This step is crucial to make sure your site is flexible and ready for various languages and cultural details.

Key Considerations for Internationalizing a Website

How to Master Website Localization in Just 7 Easy Steps

Design Aspects:

Technical Aspects:

Actionable Steps for Planning Internationalization

  1. Conduct a Content Audit: Figure out which content needs localization.
  2. Set Up External Resource Files: Keep all translatable text outside the source code.
  3. Choose a Suitable CMS: Pick platforms like WordPress with WPML or Drupal that support multi-language management.
  4. Plan for Localized SEO: Research keywords in target languages and add them to your metadata and content strategy.

2. Designing for Multiple Languages

Multilingual design principles are key to providing a smooth user experience on localized websites. A design that’s friendly to localization ensures your site stays attractive and functional across different languages and cultures.

Practical Tips for Multilingual Design

  • Flexible Layouts: Design layouts that can handle text expansion since translations often vary in length.
  • Cultural Relevance: Use images, colors, and symbols that fit various cultures.
  • Font Compatibility: Choose fonts that support different character sets, including non-Latin scripts.
  • Language-Specific Navigation: Make sure navigation is intuitive and easy to use in all supported languages.
  • Consistent Style: Keep a consistent visual style while adapting to different cultural norms.

3. Content Localization Strategies

String Externalization

String externalization means storing your text separately from the code, which makes managing translations and updates a breeze. It centralizes all your text elements, so translators can easily access and update them. Handy tools like gettext for PHP or i18next for JavaScript can help you with this.

Separating Text from Images

How to Master Website Localization in Just 7 Easy Steps

Keep text separate from images. If text is embedded in images, each language version would need a new image. Instead, use overlays or CSS to keep text and visuals apart. This simplifies the translation process and keeps your design flexible.

Utilizing Translation Management Systems (TMS)

Use robust tools to streamline localization. Translation Management Systems (TMS) like Smartling, Transifex, or Phrase facilitate collaboration between developers, translators, and project managers. This ensures your translations are consistent and accurate across all languages.

Optimizing for Search Engines

SEO is key for reaching international audiences. Optimize your content for various search engines by including localized keywords, meta tags, and URL structures. Tools like SEMrush or Ahrefs can help you understand local search trends and tailor your content accordingly.

These strategies make localization smoother and ensure your content connects with local users.

4. User-Friendly Language Switchers

An intuitive language switcher improves accessibility across different languages. A good language selector should:

  • Be prominently placed, ideally in the top-right corner or header.
  • Use recognizable icons (like flags) alongside text to indicate language options.
  • Automatically detect and suggest the user’s preferred language based on their location or browser settings.

Follow best practices like using dropdown menus for multiple languages, making sure they are mobile-friendly, and easy to navigate. Taking user preferences into account can significantly enhance their experience on a localized website.

5. Supporting Local Payment Methods

For e-commerce sites, offering local payment options is crucial. Integrating popular regional payment methods builds trust and reduces cart abandonment.

Popular Local Payment Methods Worldwide:

  • Europe: SEPA, iDEAL, Giropay
  • Asia: Alipay, WeChat Pay, Paytm
  • Latin America: Boleto Bancário, OXXO
  • Africa: M-Pesa, Airtel Money

Integration Tips:

  1. Research Regional Preferences: Know which payment methods are popular in your target markets.
  2. Choose Flexible Payment Gateways: Opt for gateways that support multiple local payment solutions.
  3. User Testing: Test thoroughly to ensure smooth transaction flows and address any usability issues.

Providing these local payment options can make the shopping experience easier and more trustworthy for your customers.

6. The Benefits of Using Professional Localization Services

Professional localization services bring a lot to the table, ensuring your website translations are accurate and culturally on point. With their expertise, you get access to deep knowledge of language nuances and cultural specifics, which are key to engaging users effectively.

The Role of Localization Experts

  • Ensuring Linguistic Accuracy: They make sure translations are not just correct, but also contextually appropriate.
  • Adapting to Local Culture: They tailor content to fit local customs, expressions, and societal norms, boosting user relatability.

Quality Assurance Measures

Thorough quality checks are crucial for successful localization:

  • Checking for Consistency: Ensuring terminology and style are consistent across all translated content.
  • Testing with Users: Having native speakers test the localized versions for ease of use and understanding.
  • Seeking Feedback: Creating feedback channels to refine and improve localized content over time.

These measures help professional localization services deliver a smooth user experience that builds trust and engages users across different cultures.

7. Using Technology: CMS Features, AI Translation

To effectively localize your website, you need a powerful content management system (CMS) that can handle multiple languages seamlessly. Here’s what to look for in a CMS:

  • Multi-language Support: Manage and publish content in different languages from a single platform.
  • Translation Management System (TMS) Integration: Automates the translation process, from extracting content to importing translated text back into your website.

AI Translation Tools

AI translation software has revolutionized localization, offering a smart blend of human insight and machine efficiency. Using AI tools can save you time and money while maintaining high-quality translations.

Popular AI Translation Tools:

How to Master Website Localization in Just 7 Easy Steps

  • Google Translate: Known for real-time translations and support for many languages.
  • DeepL: Renowned for its accuracy and contextual translations.
  • Microsoft Translator: Integrates well with other Microsoft products, enhancing productivity.

While these tools are powerful, they work best when paired with professional linguists who can ensure translations are culturally appropriate and accurate. This combo lets you harness the speed of machine translation while capturing the subtleties of human language.


Mastering website localization requires a solid plan and the right partners, like Digitsbits. By following these best practices, you can:

  • Reach a wider global audience
  • Build trust and credibility with international users
  • Increase user engagement
  • Improve your search engine rankings

So, why wait? Start using these strategies now to effectively localize your website and reap the benefits.